Half Full
Half Full (formerly Alchemy) is a productivity web and mobile platform designed to simplify how people plan tasks, track deadlines, set patterns, and manage calendars, all in one unified system. Originally ideated to improve personal time management and reduce the clutter caused by traditional task planners, Alchemy aimed to merge the strengths of reminder applications and calendar systems into a single streamlined interface. The goal of the product is to help users stay on top of their goals, build consistency, and take control of their organizational habits, supporting personal and professional growth.
Lead UX/UI Designer
Design Team Coordinator
Overview:
Role::
2 months
Timeframe::
UX wireframing for homepage, pricing, feature roadmap, and support pages
Brand identity direction and logo redesign
Task delegation and onboarding for additional designers
Providing UX/UI feedback aligned to product goals and user needs
Main tasks:
The founder's document referenced platforms known for clean UI and developer-forward clarity (VSCode, Discord, GitHub Desktop, Vercel), guiding us toward a minimalist and functional visual language.
Provided a baseline for -
Modern landing page hero structure
Feature-card information architecture
Transparent pricing model design
Producer roadmap communication
Research & Insporation:
Users were juggling -
Traditional planners
Calendar apps
Separate note-taking tools
Repeating reminders
The Problem:
Users were juggling -
Traditional planners
Calendar apps
Separate note-taking tools
Repeating reminders
The Problem:
Aimed to eliminate app-switch fatigue and offer quick task creation, recurring patterns, calendar exports, and smart notifications in one place
Goal:
UX wireframing for homepage, pricing, feature roadmap, and support pages
Brand identity direction and logo redesign
Task delegation and onboarding for additional designers
Providing UX/UI feedback aligned to product goals and user needs
Main tasks:
Pages - home, pricing, roadmap, and about
Lightweight task flows developed around -
One-click task creation
Pattern-based task customization
Repeating tasks and scheduling
First Draft
Final
Original
Wireframe:
Logo Redesign:
This project strengthened my ability to lead and coordinate a design team, communicate clearly, and manage evolving project requirements. I learned the importance of documentation for consistency, branding that aligns with product purpose, and designing interfaces that reduce cognitive load rather than add to it. Most importantly, I developed adaptability — understanding that flexibility and clear communication are essential when working with growing teams and shifting product goals.
Takeaway: